QUESTIONS AND ANSWERS

1. WHICH IS THE MOST BENEFICIAL WAY TO USE CLASSIFIEDS…

Classifieds is used better to construct its list of people to those who are sent described perspective propaganda. Classified use to offer a catalog, a booklet or a free report concerning its line of products.

2. WHAT YOU CAN SELL “DIRECT” OF CLASSIFIEDS…

Generally, any thing and everything, as long as it does not cost more than five dollars than it is on the majority of people will pay in response to a supply in classifieds. These types of announcements are great to throw of investigations for example: To write for more information; To send $3, to obtain two for the price of one; The distributers authorized wanted, send for the Info product and kit of a product that renders great benefits true!

3. WHICH ARE THE BEST MONTHS OF THE YEAR TO MAKE PUBLICITY…

The twelve months of the year! The answers to their announcements during some months will be slower in the accumulation, but sharpening his announcements according to the month they appear, and a careful tabulation of his returns of each sharpened announcement, you you will see that the round publicity of the constant year will continue throwing of the orders for you, without concerning the month that it has published. I have received personally investigations and the orders of announcements placed while 2 years of previous to the date of the answer!

4. THEY ARE THE GOOD PUBLICATIONS OF THE ORDER BY MAIL MAKING PUBLICITY OF PURCHASES…

The effective leasing is the leaves of the announcement. Most of the announcements in these publications are “announcements of the interchange,” meaning that the publisher of the leaf “To” of the announcement works with the announcements of the publishing “B” without load, because the publishing “B” is working with the announcements of the publisher “To” without load. “The demanded” figures of the circulation of these publications are based on “desires, hope and want almost always” whereas “the true” circulation leaves to the small distributers authorized, per similar hours of the order by mail. The very poor means not to invest to advertizing dollars because all that a copy receives are “salesman” and anybody are buying. When a leaf of the announcement is received by somebody not implied in the order by mail, a hasty look occurs generally and later it is rejected like “mail of wastes.”

The newspapers of the daily sensationalist are slightly better than the leaves of the announcement, but not by much! The important difference with the daily sensationalists is in articles of the “beneficial information” that they try to take for the nascent one of the order by mail. “Average right” for the distributers authorized of recruitment or the independent travelers of the sales for products of the order by mail, and to rent the lists of people to those who are sent propaganda, but still circulated between “salesmen” with very few buyers. Besides that, the life of a leaf of the tongue-piece of the order by mail is almost like the one of its newspaper.

With the compartments of the order by mail, it depends on the quality of the publication and its concepts of the business. Some compartments of the order by mail are not nothing more the leaves than extended of the announcement, whereas others - such as COMMERCIAL CENTER of the BUSINESS of the BOOK - they strive to help to the finders of the opportunity with advice and extremities in course that he can use in the development and the growth of his own projects of the abundance-building. The commercial center of the business of the book is not as soon as the publication more of fast crecimineto of the scene of the order by mail today; any person is also the first publication in more than 20 years to offer the true aid can use in the accomplishment of her own version “of the American dream” to construct to his commercial form a “principle of the shoelace” in a multimillionaire empire of the dollar!

5. HOW I CAN DECIDE WHERE TO MAKE PUBLICITY OF MY PRODUCT…

First of all, you must determine who is their advance buyers. Then you make a little study of markets. To speak with its friendly, neighbors and people at random who could fit this profile. To ask to them if they would be interested in a product as his, and later to ask to him what publications read. Later, to go to its public library for a listing of publications of this type of catalogs of the standard tariff and the service of data.

To make a list of the directions, the figures of the circulation, the demographic data of the reader and the tariffs of publicity. In order to determine the true costs of its publicity and to decide which is the best purchase, to divide the reviewed figure total of the circulation in the cost for an announcement of one inch: $10 by inch with a publication that demonstrates to 10,000 the circulation would be 10,000 in $10 or 10¢ by thousands. Watching the tariffs of publicity for the commercial center of the business of the book, you would less take 42,500 in $15 for an index from publicity than THREE TENTH OF a CENT BY THOUSANDS. Obvious, its better purchase in this case would be commercial center of the business of the book due to more cheap by thousands.

To write and to request copies of sample of the compartments that you have chosen tentative to put his publicity inside. To watch on its publicity - be certainly they do not make it nor they will put its announcement in the “channel” that is the inner column next to the obstacle. How many the other type announcements of the order by mail is they who take - you want to go with a publication who are occupied, not one that has only some announcements. More announcements in the publication, whichever better are the answer than the publicists are securing, or would not be investing their money in that publication.

In order to prove “correctly” his announcement, you must let it at least work to traverse of three consecutive applications any publication. If their answers are small, to try a diverse publication. Later, if their answers are still small, to watch its announcement and to think it of the reescritura for the greater plea, and to throw of energy. In great many cases, it is the announcement and not it energy of traction of the publication that is guilty!